When and Where to use Each Indiefilm Investment Document
There are 3 different documents you would need to approach an investor about your independent film. I’ve written guides on this blog to show you how to write each and every one of them. Those three documents are a Look Book (Guide linked here.) a Deck (Guide Linked Here) and a business plan. (Part 1/7 here) But while I’ve Written about HOW to create all of these documents, I’ve held back WHY you write them, WHO needs them, and WHEN to use them. So this blog will tell you WHO needs WHAT document WHEN and HOW they’re going to use it.
As with some other blogs, I’ll be using the term stakeholder to refer to anyone you may share documents with, be they an investor, studio head, sales agent, Producer of Marketing and Distribution (PMD) or Distributor.
What are these documents and WHY do you share them?
So first, let’s start with what each document is, just in case you haven’t read the other blogs (which you still should)
A Look book for an independent film is an introductory document, that’s very pretty and engaging and gives an idea of the creative vision of the film. The purpose is to get potential stakeholders interested enough in the project to request either a meeting or a deck. The goal in showing them this document is to get them to start to see the film in their head and get them to become interested in the project on an emotional level.
Related: Check out this blog for what goes into a lookbook
A Deck is a snapshot of the business side of your film. The goal is to send them something that they can review quickly to get an idea of how this project will go to market and how it will make money so that they get an idea of how they’ll get their money back.
Related: The 12 Slides you need in your indie film investment Deck
A business plan is a detailed 18-24 page document broken into 7 sections that will give potential investors not only an idea of your investment but of the industry as a whole. In a sense, it’s equal parts education and persuasion, especially for investors new to the film industry. The goal is to give the prospective stakeholder a deeper understanding of the film and media industry, and a very thorough understanding of your project and the potential for investing in it.
Related: How to Write an Indiefilm Business Plan (1/7 - Executive Summary)
WHO needs these documents and HOW they’ll use it
Different stakeholders need these documents at different times.
Look Books should be sent to any potential stakeholder, including investors, studio heads, sales agents, distributors, producer’s reps, Executive Producers, and more. It’s a creative document that gives a good idea of the product at the early stage. It helps people gauge interest in your project
Decks are primarily used by Investors, Executive Producers, PMDs, and potentially Sales Agents. Distributors and Studio Heads are less likely to need a deck since they know the business better than you do. At least most of the time.
Business plans are primarily needed by angel investors new to the film industry and Angel Investment Syndicates to use as the backbone for the Private Placement Memorandum (PPM) The First and last sections of the business plan (The Executive Summary and Pro-Forma Financial Statements) may be more widely used, often at the same general place as the deck, or only shortly after.
WHEN do they need these documents?
Look books come early on. It’s generally the first thing they’ll ask for when considering your project.
Decks come shortly after the lookbook. Sometimes in an initial meeting, or sometimes directly after that first meeting.
Looking at a business plan is generally very deep in the process of talking to a potential stakeholder, it’s almost always after at least 2-3 meetings and a thorough review of the deck.
If this was useful, you should definitely grab my free film business resource packet. It’s got templates for some of these documents, a free e-book, a whitepaper that will help you write these documents, as well as monthly blog digests segmented by topics about the film business so you can sound informed when you talk to investors. Click the button below to grab it right now.
